Related: 10 Indian Towns That Look Like They’re Stuck in Time According to the BBC, it is available in 100 countries and 4,500 biscuits are consumed every second. Parle has 130 factories in the country and 400 million Parle-G biscuits are baked every day. Parle-G remains its bestseller though and according to the company, it is the largest-selling biscuit in the world. Candies and toffees haven’t been dropped from the catalog either. Many are premium products for the rising middle class. Parle, as a company, also manufactures other biscuits and cookies loved by Indians, including Hide & Seek, Monaco, Krackjack, and Marie. Shows you don’t have to be Richard Branson or V Mallya to build a successful airline with 57% market share. My fellow passenger on a BLR-DEL flight this week… Billionaire Rahul Bhatia, Promoter & MD, IndiGo, enjoying his Parle-G dipped in tea. Last year, a photograph of an airline MD dipping this rectangular, golden biscuit in his tea while seated on a plane went viral on Twitter. If it is a symbol of struggle, it is also a unique equalizer. Bereft and out of options, their meals also constituted Parle-G biscuits. But in a gut-wrenching consequence, migrant workers who had left their towns for cities in search of work had to trek miles to go back home. In 2020, India shut down and all trains and buses stopped. Mothers who didn’t have expensive baby formula have used these biscuits as a substitute. A lot of credit goes to its marketing over the years: the rechristening to Parle-G, the introduction of the iconic girl on the packet, and the campaigns, including one with India’s superhero Shaktiman.Ĭonsider what this brand has meant for a people that made meals out of the packet. The supply of biscuits was affected by World War II, but for most of the past eight decades, it has dominated the market. In the times when British biscuits were prohibitively expensive for Indians, this humble product offered nourishment at a very small cost. With a dozen people, he started producing toffees and confectioneries, but it wasn’t until 1938 that Parle Glucose was born. In pre-independent India, founder Mohanlal Dayal Chauhan bought a factory in Vile Parle, Mumbai, which gave the company its name. The beginnings of the confectionery company Parle go back to 1929. Related: Where to Go in India Based on Your Travel Style In villages, in metros, on roadside highways, in big supermarkets, Parle-G is a staple. In Hampi, Karnataka, after being on our feet all day, when we sat down to rest our soles at a non-descript stall, the request for biscuits was met by a smaller packet. A companion of this steaming cup of strong, milky tea is Parle-G.
The Legacy of Parle-GĮvery day, office-goers step outside of their glass-and-concrete buildings for a chai and sutta (tea and cigarette) break and walk to the tapris (tea and food stalls) on their perimeter. She is synonymous with the brand and pops up at tea stalls across the country- chai and Parle-G are an excellent combination that Indians in urban and rural areas swear by. The bright yellow plastic packaging with the illustration of a sweet-looking, dark-haired toddler with studs in her ears is classic and unmistakable. According to Nirmal Bang, “despite challenging market conditions, FY21 is looking like another solid year for Britannia Industries.I n the pantry of my apartment, the 800-gram Parle-G pack is never missing from the shelf. Despite the coronavirus constraints it launched three new categories – Salted Snacks, Croissants, Cream Wafers - which includes the relaunch of its biggest brand Good Day, NutriChoice Cream Crackers and NutriChoice Thin Arrowroot with improved product mix, visual product differentiation and differentiated packaging.īritannia share price has grown over 32% since March 31, as investors hope its business is immune to current market backdrops. That is likely to change as the company wants ‘non-biscuits’ segment to contribute upto 50% of revenue in next five years.Īccording to Nirmal Bang, the reason behind Britannia’s great market penetration can also be the range of different products that it brought in the market this year. Not just adding sellers, adding products tooīritannia makes nearly 80% of its revenue from biscuits. “For some product categories, consumers may not even visit a physical store and directly purchase a product online based on the user reviews on e-commerce and influencer reviews,” Thakur further explained.
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